Title: Death of a Marketer
Author: Andrea Fyrear
Marketing is in critical condition. Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused on solely surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence. And marketing excellence requires agility.
Using a detailed historical lens, Death of a Marketer charts a course toward marketing’s Agile future.
Dive in to discover:
- Marketing’s cyclical history, from flowery persuasion to the no-nonsense hard sell and back again.
- A detailed walk through of four Agile methodologies that can help marketers thrive in their uncertain environments.
- Compelling reasons that enterprise organizations and one-person teams alike should be racing to adopt an Agile marketing approach.
Founded on in-depth research and real-world examples alike, Death of a Marketer is a must-read for all modern marketing professionals.
president and lead trainer for AgileSherpas, an Agile marketing training company. She is one of the world’s leading advocates for Agile marketing and is a sought-after speaker on the topic. In Death of a Marketer she combines more than a decade of digital marketing expertise with thorough research and in-thetrenches agile experience. Her pet peeves include misuse of quotation marks and running out of wine when on deadline. If she’s not attending a Standup meeting or Retrospective, she’s almost certainly on a volleyball court somewhere.